School Managers’ Electronic Communication Preferences and Their Implications for Future



The purpose of this research is to find out electronic communication preferences of private and state school managers, to explore the reasons for their choices and to determine their implications about the future of electronic communication. The research was based on phenomenological approach which is a qualitative research design. For this purpose, eight private and state school managers were interviewed using standardized open-ended interviews. Their views were analyzed using content analysis technique, reported and evaluated accordingly. Consequently, electronic communication devises have seemed to be settled in the lives of the school managers firmly and permanently. The findings proved that electronic communication preferences of the managers differ in their communication with teachers, superiors, parents and students. School managers implied that 21st century is candidate to open a new gate for new implementations in which new ways of teaching and learning are likely to occur.


school effectiveness; communication; communication in schools; electronic communication

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